SEMA Magazine

Stay ahead of industry innovation and performance through in-depth content featuring industry reports and insights, emerging trends and strategies, and interviews with the leading figures driving today’s aftermarket.

SEMA

MAKE YOUR VOICE HEARD

new products

FROM CARS TO CITY HALL • BRET SCOTT’S ROAD TO LEADERSHIP

MEET THE 2024–2025 SEMA BOARD OF DIRECTORS CANDIDATES • WITH VOTING OPENING IN LATE MAY, HERE ARE THE NOMINEES, IN THEIR OWN WORDS

DETAIL ORIENTED • FROM NEW TECHNOLOGIES TO EXPANDING SALES CHANNELS, THE CAR-CARE SECTOR CONTINUES ITS UPWARD TREND WITH CONSUMERS

SHORT CIRCUITED • EVs MAY SEEM LIKE A NEW IDEA, BUT THEY ACTUALLY FIRST DEBUTED MORE THAN A CENTURY AGO

CRUISING THE BOULEVARD • WILL THE UNSUNG LOWRIDER SEGMENT FINALLY GET SOME WELL-DESERVED LOVE?

VIN ANATRA • SEMA’S CONTENT CREATOR OF THE YEAR OPENS UP ABOUT MEDIA, BUSINESS AND LIVING THE DREAM

SELLING TO A NEW GENERATION • YES, YOUNG CONSUMERS SHOP WITH A SWIPE, BUT CREATIVE, AUTHENTIC ENGAGEMENT CAN EARN THEIR BUSINESS

CARS AND COFFEE 101 • HOW SEMA MEMBERS CAN LEVERAGE THE INFORMAL CAR SHOW CRAZE

law and order

product and catalog spotlight

TESTIMONIAL VIDEOS MADE EASY • NEW SERVICES MAKE CREATING AND POSTING A SNAP FOR YOUR CUSTOMERS

THE CAMARADERIE OF CAR CLUBS

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