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SEMA
MAKE YOUR VOICE HEARD
new products
FROM CARS TO CITY HALL • BRET SCOTT’S ROAD TO LEADERSHIP
MEET THE 2024–2025 SEMA BOARD OF DIRECTORS CANDIDATES • WITH VOTING OPENING IN LATE MAY, HERE ARE THE NOMINEES, IN THEIR OWN WORDS
DETAIL ORIENTED • FROM NEW TECHNOLOGIES TO EXPANDING SALES CHANNELS, THE CAR-CARE SECTOR CONTINUES ITS UPWARD TREND WITH CONSUMERS
SHORT CIRCUITED • EVs MAY SEEM LIKE A NEW IDEA, BUT THEY ACTUALLY FIRST DEBUTED MORE THAN A CENTURY AGO
CRUISING THE BOULEVARD • WILL THE UNSUNG LOWRIDER SEGMENT FINALLY GET SOME WELL-DESERVED LOVE?
VIN ANATRA • SEMA’S CONTENT CREATOR OF THE YEAR OPENS UP ABOUT MEDIA, BUSINESS AND LIVING THE DREAM
SELLING TO A NEW GENERATION • YES, YOUNG CONSUMERS SHOP WITH A SWIPE, BUT CREATIVE, AUTHENTIC ENGAGEMENT CAN EARN THEIR BUSINESS
CARS AND COFFEE 101 • HOW SEMA MEMBERS CAN LEVERAGE THE INFORMAL CAR SHOW CRAZE
law and order
product and catalog spotlight
TESTIMONIAL VIDEOS MADE EASY • NEW SERVICES MAKE CREATING AND POSTING A SNAP FOR YOUR CUSTOMERS
THE CAMARADERIE OF CAR CLUBS
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