SEMA Magazine

Stay ahead of industry innovation and performance through in-depth content featuring industry reports and insights, emerging trends and strategies, and interviews with the leading figures driving today’s aftermarket.

SEMA

CELEBRATING YOU, THE INDUSTRY

new products

THE 2024 WASHINGTON RALLY • SEMA AND PRI ADVOCATE FOR THE INDUSTRY ON CAPITOL HILL

SEMA WELCOMES THE 2024–2025 BOARD OF DIRECTOR ELECTEES • HERE IS A BRIEF Q&A WITH INCOMING DIRECTORS KIM PENDERGAST, MELISSA SCOLES, DOUG LANE, KELLE OESTE AND BILL BADER

OVERLAND MARKET TRENDS • THE VERTICAL GROWTH OF THE PANDEMIC ERA IS LONG GONE. CAN NEW MARKET PARTICIPANTS GAIN A FOOTHOLD AMID DECLINING SALES?

EXHIBITING LIKE A PRO • WITH SEMA SHOW ATTENDEE NUMBERS SURGING, OPPORTUNITY AWAITS. IS YOUR GAME PLAN READY?

Jarod DeAnda • AT THE INTERMIX OF PASSION, PERSONALITY AND PERFORMANCE

“2024 STATE OF THE INDUSTRY REPORT” • THE LATEST SEMA MARKET RESEARCH FINDS STEADY INDUSTRY GROWTH, STRONG DEMAND AND LESS VOLATILITY EVEN AS BUSINESSES DEAL WITH RISING COSTS

BRANDING AND MARKETING MADE SIMPLE • FROM TRADITIONAL MESSAGING TO DIGITAL-AGE CHANNELS, IT ALL BOILS DOWN TO TAKING YOUR CUSTOMERS ON A POSITIVE, EXPERIENTIAL JOURNEY

LEVELING OFF • AFTER A WILD PANDEMIC ROLLER COASTER RIDE, RV INDUSTRY SALES ARE RETURNING TO A NEW, MORE REALISTIC NORMAL

law and order

SEMA heritage • WITH A MIX OF DETERMINATION AND NATURAL TALENT, JONES QUICKLY MADE A NAME FOR HIMSELF ON WEST COAST DIRT TRACKS, MOVING UP FROM JALOPIES TO MIDGETS, SPRINT CARS AND NASCAR LATE MODELS.