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SEMA
CELEBRATING YOU, THE INDUSTRY
new products
THE 2024 WASHINGTON RALLY • SEMA AND PRI ADVOCATE FOR THE INDUSTRY ON CAPITOL HILL
SEMA WELCOMES THE 2024–2025 BOARD OF DIRECTOR ELECTEES • HERE IS A BRIEF Q&A WITH INCOMING DIRECTORS KIM PENDERGAST, MELISSA SCOLES, DOUG LANE, KELLE OESTE AND BILL BADER
OVERLAND MARKET TRENDS • THE VERTICAL GROWTH OF THE PANDEMIC ERA IS LONG GONE. CAN NEW MARKET PARTICIPANTS GAIN A FOOTHOLD AMID DECLINING SALES?
EXHIBITING LIKE A PRO • WITH SEMA SHOW ATTENDEE NUMBERS SURGING, OPPORTUNITY AWAITS. IS YOUR GAME PLAN READY?
Jarod DeAnda • AT THE INTERMIX OF PASSION, PERSONALITY AND PERFORMANCE
“2024 STATE OF THE INDUSTRY REPORT” • THE LATEST SEMA MARKET RESEARCH FINDS STEADY INDUSTRY GROWTH, STRONG DEMAND AND LESS VOLATILITY EVEN AS BUSINESSES DEAL WITH RISING COSTS
BRANDING AND MARKETING MADE SIMPLE • FROM TRADITIONAL MESSAGING TO DIGITAL-AGE CHANNELS, IT ALL BOILS DOWN TO TAKING YOUR CUSTOMERS ON A POSITIVE, EXPERIENTIAL JOURNEY
LEVELING OFF • AFTER A WILD PANDEMIC ROLLER COASTER RIDE, RV INDUSTRY SALES ARE RETURNING TO A NEW, MORE REALISTIC NORMAL
law and order
SEMA heritage • WITH A MIX OF DETERMINATION AND NATURAL TALENT, JONES QUICKLY MADE A NAME FOR HIMSELF ON WEST COAST DIRT TRACKS, MOVING UP FROM JALOPIES TO MIDGETS, SPRINT CARS AND NASCAR LATE MODELS.