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Title details for Internet Marketing for Information Technology Companies by Barry Silverstein - Available

Internet Marketing for Information Technology Companies

by Barry Silverstein
ebook
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While information technology companies have a special affinity for the Internet, they are not necessarily using Internet marketing to its fullest potential. Addressing the specific Internet marketing needs of IT companies and written for IT marketing pros, this how-to guide shows how to make the best of a Web site, get the most out of online advertising and e-mail marketing, build a Web community, and participate in affiliate marketing programs. Numerous case studies from IT companies are used to illustrate the concepts.

Formats

  • OverDrive Read
  • PDF ebook

subjects

Languages

  • English