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Title details for Event Marketing by Leonard H. Hoyle - Available

Event Marketing

ebook

Authored by a well-known figure in the field.



  • Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising.

  • Individual chapters address the differences involved in marketing different types of events.

  • Examines future trends and key issues such as how to reach new event attendees.

  • Includes appendices with sample forms, contracts, and more.


Formats

  • OverDrive Read
  • PDF ebook

subjects

Languages

  • English